Business Anthropology

As an anthropologist, I can help you understand what’s going on in your company.

User Experience Research

You already know that a User Experience Researcher is a crucial member of the team,
if you are in the business of digital transformation.

It sometimes takes a fresh and naive pair of eyes to help you to understand  your staff, your relationships, your products or your customers; sometimes it’s just a case of training your staff to ask the right questions. 
As with a logo, there’s the colours, the font, the style (pictorial, emblem, abstract, mascot or word-mark) but often it’s all about the meaning it transmits. 

Ask your staff about the company and they might give their opinion on the “colour, font and style” but not feel it appropriate – or it might not
even occur to them – to tell you about their feelings towards it,
in short, the meaning. Find out the
answer to this and you are closer to recognising the culture of your
company. Once you understand
the culture, and the staff have
helped you to arrive at your
understanding, change is
possible; they’re practically
on board already.

I apply anthropological
concepts, methods and tools 
to the needs of your
organisation.

Through analysis of
behaviour, organisational
structures and
corporate cultures,
my research insights provide actionable recommendations to improve inter-departmental working relationships or relationships between business and stakeholders, which ultimately support business growth.

Add an anthropologist with a background in the charity and public sectors – involving communities, conducting consultations and incorporating user feedback into service delivery – then you’ll realise that a different insight might be just what is required, especially in the discovery phase of digital transformation. 

Business Anthropology

User Experience Research

Until your business has benefited from the work of an anthropologist, you'll never know how much you need one.

For the company that puts the needs of their community first.

We can act as user experience (UX) researchers, particularly if you are  – a government agency or charity – undergoing digital transformation.

If your company is experiencing disjointed inter-departmental relationships, we can work alongside your employees to identify processes which will improve relationships and ultimately productivity.

Combining extensive industry experience with a first class honours degree in anthropology, and the recent completion of the MA in public and voluntary sectors’ policy and practice, it’s my aim to help you improve your services, projects or organisation. 

   We have delivered significant insights into “community” opinion,
ensuring user-centred services improved to achieve better outcomes…       

for you and for the community.

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